Research has shown, most people spend time on social media platforms like Facebook, Instagram or Twitter than LinkedIn. If you are one of the few that dedicate a substantial amount of time to LinkedIn very often, you’ll know LinkedIn can have major payoffs. If you’re not, that’s okay, we’ve curated the perfect article for you.
From its initiation, LinkedIn was created as a means to provide an easy to use the portal to exchange ideas and network with like-minded individuals.  With over 175 million registered users, LinkedIn has rapidly become the default global network for business people to network, and exchange ideas.
Building an outstanding personal brand is important, and if implemented on LinkedIn, it can lead to job offers, sales boost and many other great opportunities, all you have to do is to present yourself the way you want people to see you.

In this article, you’ll discover five tips to help you build an outstanding personal brand on LinkedIn.

Optimize Your LinkedIn Profile
Your LinkedIn profile is the gateway to showcase your experience online. A complete and updated profile shows you’re active. Therefore, the importance of optimizing your LinkedIn profile cannot be overemphasized.  A good place to start is your profile picture, your picture serves as your virtual handshake to everyone that visits your page. A study shows you can make your profile seven times more likely to be found in searches by adding a profile photo. To start, add a professional profile picture.  Ideally, you’ll want to employ a professional photographer to take your picture, but if you are on a shoestring budget, choose a picture that is sharp, high resolution, flattering, and clear. Make sure your photo reflects your personality and professionalism—oh, and don’t forget to smile!
The next thing you want to do is to create a distinctive LinkedIn profile headline. By default, the headline is your current employment position; however, you can customize it to demonstrate your expertise or vision for your role. Think of your headline as your brand’s tagline.
Next, customize your LinkedIn URL and share it everywhere. For personal branding, attach everything on the web to your full name, and climb as high as you can in the search rankings.
Also use the section on “experience” to describe what role you played in each company you’ve worked for, include any volunteer work that you’ve done, and add relevant qualifications to enhance your portfolio.
Join Groups
Once your profile is optimized, you’ll be ready to grow your network. Joining and participating in groups on LinkedIn is definitely a way to raise your profile and expand your network.
It is good practice to be active in at least 1-2 relevant groups as a “top contributor”—a position awarded to people who regularly startup or participate in group discussions. However, if content curation is not your forte, you can still get involved in groups by commenting on group discussions, sharing your expertise and knowledge.
Make your profile public.
Make sure that your contact settings are set to include: Career opportunities, Consulting offers, New Ventures, and Reference requests. Also, make sure your profile is public, you want to be found when a new job or opportunity arises.
Showcase your work
LinkedIn is a perfect platform to show you’re capable of the jobs you want. If you’re looking to get a creative gig, you could upload your portfolio- showcase similar jobs you might have done in the past.  This way, people feel confident offering you a job or other professional gigs.
Be consistent
Consistency is very important in the online world! Your personal brand lives, grows and changes with you. Continue sharing relevant content and updating information on your profile, just the way you update your resume all the time. You should keep your community updated on all of your amazing works!
Any time you invest in updating your LinkedIn profile is time well-spent, because, you are permanently upgrading your professional image.
Sources:

https://www.bustle.com/p/how-to-build-your-personal-brand-on-linkedin-according-to-experts-2463654

https://www.thriveglobal.com/stories/25310-7-tips-to-developing-your-personal-brand-on-linkedin

https://business.linkedin.com/marketing-solutions/blog/best-practices–thought-leadership/2016/5-free-ways-to-build-your-personal-brand-on-linkedin