Sure you’ve heard so much about personal branding and now you’re ready to build your brand, but the process seems so overwhelming. Not to worry, we’ve put together the steps you can take in the simplest way possible. Before building your brand, you might want to ask yourself some basic questions. Here is a checklist of questions to get you started:
- Who am I?
- What do I do so well?
- What makes me different from other people who do this?
It is totally okay if you don’t have it all figured out. The good news is; personal branding is not a one-off project. Personal branding is a journey, that means there is plenty of room to make changes until you find what you are ultimately comfortable with. Here are five easy steps to build your personal brand.
Get The Foundation Right!
Just like every building that lasts long, the foundation has to be solid! In building your personal brand, the first thing to do is to identify what your goals are, identify the people you are trying to build an audience with (your target audience), the best places to connect with these people and the topics that interest them. Also look out for people who are “established” in this field, you might need to network with them. Once you identify this, you can then figure out who you need to get in touch with in order to get in front of your audience and fast-track your personal branding campaign
Look the part
A first impression plays a critical role in the future of any relationship. How you look and what you wear plays a very significant role in the way people perceive you because how you look has an effect (subconsciously or consciously) on everyone you come across on a day-to-day basis. When leaving your house and interacting with people around town, make sure you maintain a positive and professional appearance in keeping with your brand. Carry your business cards with you, and keep an eye out for potential clients. People love supporting local businesses and professionals, and if you manage to form close ties with people around you, they will be willing to do business with you.
The world is going Digital and so should your approach
Gone are the days when personal branding used to include nothing more than a simple business card or a tag with your name on it, with the development of digital media, the brand you build around yourself is perhaps the single most important way to stand out. Opening various social media accounts is palpably the next best step to take. Make sure you use pictures that reflect your brand. Maybe an avatar- An avatar is an image or illustration that represents you when you interact online. Your Avatar would make an awesome profile picture. The best part is that you can showcase it on all of your marketing toolkits including your business cards, flyers, and greeting cards.
Getting online is not enough, it is only but a tool. What you want to do is to make distinct and quality content that you are passionate about, so your audience can keep up with you. When your people in your network know they can source credible content from you, you gradually establish yourself as a thought leader on the subject. Yes, it might seem like a lot of work to do but you never know exactly how or when a piece of content that you publish will bloom into a bigger working relationship – so keep at it!
Don’t stop managing your brand, it lives, grows and changes with you. You have to invest in your brand. Continue sharing relevant content and updating information on your profile, just the way you update your resume all the time. You should keep your community updated on all of your amazing works!
With this, you know the basics of personal branding! Not still sure what to? not to worry, give us a call today at 800-604-3960 ext 2001 to schedule a free consultation to discuss the best custom solution for you.