Close your eyes for a moment, picture the following:
A portly, joyous man wearing a red & white suit, a hat, with a long white beard.
A baby with a rosy face, chubby body and white wings armed with a golden bow and arrows.
I bet you just thought of Santa Claus and Cupid! Now I didn’t have to tell you anything, you associated those features with these characters. That is Personal Branding!
Personal branding is a journey; it is a process of developing a “mark” that is created around your name or your career. It covers organizing your look, persona, style, and name. In summary, your personal brand is what makes you awesome!
Although frequently overlooked, a personal brand is probably the most important asset you should invest in. The irony is, if you don’t develop your own personal brand, others will do it for you. So, it’s best you control the way people perceive you – Show people what makes you different, give them a reason to remember you!
Now, you might still be thinking to yourself, “Why do I need to create a personal brand? I mean, I am fine just the way I am.”
Well, “fine” is good; but doesn’t being outstanding sound like a better plan?
The benefits of building and maintaining a positive personal brand cannot be overemphasized.
By building a brand, you begin to create connections with people, even when you’ve not met them. It becomes easy for people to associate your business and style with you. This way, your reputation precedes you and interactions with potential clients become less daunting.
In the long run, you will instantly be linked with specific topics you carve out for yourself – Your Niche!