If you haven’t heard about TikTok yet, it’s time to crawl out from under that rock of yours. TikTok has blown up globally in the past 2 years and keeps continuing to grow. There are amazing opportunities that businesses should jump on when it comes to marketing on TikTok!

1. Huge and growing audience

TikTok has had over 2 billion downloads globally, and has more than 800 million active users. The platform’s main demographic of users are teenagers and young adults; 32.5% of TikTok users in the US are aged between 10 and 19 years old, and 29.5% are between 20 and 29 years old. But don’t get it wrong, we’ve seen all age groups with a TikTok account!

2. Great user engagement

TikTok has a very unique algorithm that makes it easier to get higher engagement on your videos with less effort. Your videos can go viral even if you just made an account and have no followers!

3. There are constantly new trend to try

TikTok is a fast-paced platform. Meaning trends come and go everyday. However, if you take advantage of the trends that fit best with your industry, this can be a huge benefit! Participating in trends shows you’re aware of what people are enjoying and tend to get better engagement.