Today, it is important for businesses to have a strong presence on social media channels as they provide a platform to not only grow your brand but also drive sales and revenue.

However, managing your social media accounts may seem overwhelming. Well, it doesn’t have to and that’s why we’ve put together a list of 5 social media tips every business owner should know.


  • Have a plan

The biggest mistake a lot of business owners make is not having a plan but just going ahead to posting content. Without a strategy mapped out, you can’t properly measure your performance.

You can set aside a few hours to identify your campaign goals and the right content to go with it.


  • Build a community don’t sell

A lot of business owners start up a social media account with the sole intention of running ads. That is no way to go. It is important to create content that will encourage your audience to engage with your brand.

Once that happens, you’ll be surprised at all the rewards it brings for your business.


  • Create an authentic brand voice

The most successful businesses on social media are those that reflect their personality to the world. 

In doing this, you don’t have to start worrying about writing jokes or sharing your private life with your audience.

You just have to interact with your followers in the most authentic way you can.


  • Build Integrity

Getting online is not enough, it is only but a tool. What you want to do is to make distinct and quality content that you are passionate about, so your audience can keep up with you.

When your people in your network know they can source credible content from you, you gradually establish yourself as a thought leader on the subject. Yes, it might seem like a lot of work to do but you never know exactly how or when a piece of content that you publish will bloom into a bigger working relationship – so keep at it!


  • Be consistent

Consistency is very important in the online world! Your personal brand lives, grow and change with you. Continue sharing relevant content.

Another mistake business owners make is that they give up easily, they try social media for a couple of weeks and decide it’s not for them.

The truth is that you can’t expect to experience results from social media right away. Good social media building and management requires you to be consistent over a long period of time.  Before you know it, it’ll pay off big time!