Blogging is a classic way to create content for your business without having to get TOO visually creative. Plus, it’s easy! You can easily set up a blog in a few minutes and start sharing your unique perspective with the world. However, if you want to create a successful blog, there are a few things you should know.
1. Do your research.
You can start a blog about literally anything. but, if you want to start a company blog, you’ll have a niche with blog topics that fit into that niche. You should be looking at your competitors’ blogs to see what they’re blogging about, then make it better! This is also a great way to see what your target audience WANTS to see.
2. Be consistent.
Having a blog is nice and all, but you need to update it regularly for it to be successful! Prospects want to see recent content, not a random blog every few years! Show that you’re the expert in your industry and are keeping up with your knowledge. We recommend posting a blog every one to two weeks!
3. Time-block your writing.
To be consistent with your blog posts, you’ll need to make sure you’re writing just as consistently. Time-blocking an hour a week for blogging is more than enough time! In fact, we get a month’s worth of blogs written in one day!
4. Keep SEO in mind.
Blogging is one of the best places to include keywords for search engine optimization. Keep power words in your titles, keywords in your body copy, and before you know it, your SEO score will be off the charts!
5. Always include graphics.
Whether it’s something you design yourself or a free stock photo, always make sure you have some sort of visual that accompanies your blog. Visuals tend to make blogs perform better, get more engagement, and views.