Our Blog
4 Reasons Why Your Small Business Needs a Logo
A logo is one of the most critical tools for your business and marketing strategy. It’s not just a random picture you think looks nice. It provides your small business with its own identity and represents who your company is! Here are 4 reasons why you need a logo for...
Client Highlight: Spec-LAB
As we enter the new year, we wanted to highlight the work we’ve been up to at the end of 2020. In October, we helped launch Spec-LAB, an online learning library for architects and builders. This course educates the architectural industry on all things specifications....
3 Things to Immediately Start Doing on Twitter
Without a doubt, Twitter is one of the most powerful platforms to increase your business’s online presence. According to Hubspot, the average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet. But how do...
3 Things to Immediately Start Doing on Facebook
Facebook is one of those platforms that has a little bit of everything and a little bit of everyone. For a B2C business, Facebook is a great way to get a diverse audience to see your content. But, how do you make your Facebook business page worth looking at?...
SEO and Why You Should Care
Search Engine Optimization, or SEO, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Okay… why should you care? Well, organic...
3 Things to Immediately Start Doing on Instagram
Instagram has over one billion users on their app. That’s a big number. So why aren’t you maximizing your business Instagram page? Listen up because we’re about to give you 3 things you should start doing on Instagram, like yesterday. Utilize all forms of content If...
3 Things to Immediately Start Doing on LinkedIn
For a B2B company, Snapchat may not be the smartest choice for social media marketing. However, LinkedIn is exactly the place you should be. Whether you use your personal profile or create a page just for your company, here are 3 things you NEED to be doing. 1. Your...
5 FREE Marketing Resources for Small Business Owners
Being a small business usually means you have a limited budget with a not-so-big team at your disposal. It’s important to know the resources available that can make your life easier and beef up your marketing strategies. Take a look at our latest roundup of the...
5 Social Media Tips Every Business Owner should know
Today, it is important for businesses to have a strong presence on social media channels as they provide a platform to not only grow your brand but also drive sales and revenue.However, managing your social media accounts may seem overwhelming. Well, it...
How Businesses Can Identify a Ready Customer
When trying to sell to a customer, there are certain signals you should pay attention to. These signals may be non-verbal (body language), verbal or specific actions. Here are some tips on signals to look out for in different situations: Verbal signals These are some...
How Small Businesses Can Boost Sales
One of the important goals of every business is to increase sales and ultimately increase profit. While a small business might not have the resources of a large corporation, growing businesses still utilize many of the same techniques to increase sales. No...
21st Century Networking
Are you having trouble finding consistent results when attending Networking events? Do you feel that Networking is NOT working for you and your business? According Derek Coburn, author of the book “Networking is not working”, these troubles are common with...
Become a Cold-Calling Pro
Distinguish Yourself For Success: Before you place that call, make sure you build a strong list of possible leads. Find out as much as you can about them. Also, make sure the people you target are the decision makers who have the authority to shake hands...
Personal Branding…What’s the big idea?
Close your eyes for a moment, picture the following: A portly, joyous man wearing a red & white suit, a hat, with a long white beard. A baby with a rosy face, chubby body and white wings armed with a golden bow and arrows. I bet you just thought of...
7 Personal Branding Statistics Every Business Owner Should Know
77% of all discussions on social media are folks seeking advice, information or help. This is much easier to answer and interact as an individual as opposed to a company. - Mention Only 33% of buyers trust messages from a company while almost 90% of...
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