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Finding new softwares that actually work AND don't break the bank can be... difficult. But hey, that's what we're here for, right? See our top 5 free softwares for marketers:   1. Canva But you could've guessed that, right? It's no secret that we're huge fans of...

  Video marketing is going to become more and more important as time goes on. So, why haven't you jumped on this bandwagon yet? If you need a little more convincing on why video is just THAT important, here are 4 reasons why you should get video into your...

Canva is one of the best free web-based graphic design platforms out there. They have hundreds of templates to choose from, plenty of stock photos, and fonts galore. If you decide to invest, their Pro version is only about $13 a month, which expands your library of...

Are you on LinkedIn? We bet you probably have a personal profile, but if you aren't looking for a new job, you probably haven't logged on in a while. LinkedIn is an easy social network to ignore, but you shouldn't be. It is the largest professional networking website,...

  Personal branding is defined as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the...

Planning your social media doesn't need to be complex and expensive. We're a small business (just like you) and we like to save our pennies wherever we can! To help you out, we're going behind the scenes of Purple Cow Branding to show you how we schedule social media...

A logo is one of the most critical tools for your business and marketing strategy. It’s not just a random picture you think looks nice. It provides your small business with its own identity and represents who your company is! Here are 4 reasons why you need a logo for...

As we enter the new year, we wanted to highlight the work we’ve been up to at the end of 2020. In October, we helped launch Spec-LAB, an online learning library for architects and builders. This course educates the architectural industry on all things specifications....

  Without a doubt, Twitter is one of the most powerful platforms to increase your business’s online presence. According to Hubspot, the average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.   But how do...

  Facebook is one of those platforms that has a little bit of everything and a little bit of everyone. For a B2C business, Facebook is a great way to get a diverse audience to see your content. But, how do you make your Facebook business page worth looking at?...

Search Engine Optimization, or SEO, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Okay… why should you care? Well, organic...

Instagram has over one billion users on their app. That’s a big number. So why aren’t you maximizing your business Instagram page? Listen up because we’re about to give you 3 things you should start doing on Instagram, like yesterday. Utilize all forms of content If...

For a B2B company, Snapchat may not be the smartest choice for social media marketing. However, LinkedIn is exactly the place you should be. Whether you use your personal profile or create a page just for your company, here are 3 things you NEED to be doing. 1. Your...

  Being a small business usually means you have a limited budget with a not-so-big team at your disposal. It’s important to know the resources available that can make your life easier and beef up your marketing strategies. Take a look at our latest roundup of the...

Today, it is important for businesses to have a strong presence on social media channels as they provide a platform to not only grow your brand but also drive sales and revenue.However, managing your social media accounts may seem overwhelming. Well, it...