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If you want to be successful in the digital marketing field, staying up to date on the latest news, trends, and best practices is vital. Great resources for staying a leader of what’s working and what’s not are the many blogs that report on the digital marketing...

If you want people to see your content and click on your blog, learning how to write the perfect blog post title is key. Lucky for you, there are several best practices you can apply to your headline creation process to make the most of your titles. Blog post titles...

Whether you love them or hate them, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of our websites need some fixing, and to decide whether you should be paying for those ad...

Visuals are extremely important for any digital marketing strategy. But, if your graphics don’t look their best, your content won’t do very well. Every platform has its own optimal sizes for visuals, so make sure you’re using the correct sizing. Here’s the ultimate...

With TikTok-like features on the rise on other social media platforms, how can we keep them all apart? There are so many forms of content that it gets hard to keep up with the differences. So, what’s the difference between Instagram Stories and Instagram Reels?  ...

Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...

If you've been on any form of social media lately, you'd know there's a new up-and-coming social media platform called Clubhouse. This platform is BRAND NEW, hitting the app store less than a year ago. And it's already valued at over $1 billion.   So... what is...

In this age, social media is EVERYTHING. And with all the different platforms and types of content, it gets hard to keep up with what you need to be doing! If you're feeling lost and like you're in a social media rut, here are 4 ways to up your social media game....

If you haven't heard about TikTok yet, it's time to crawl out from under that rock of yours. TikTok has blown up globally in the past 2 years and keeps continuing to grow. There are amazing opportunities that businesses should jump on when it comes to marketing on...

  Google My Business (business.google.com) is a free online platform for listing business information like your address, contact information, and reviews.   When people search for your business, products, or services on Google Search or Google Maps, Google...

Blogging is a classic way to create content for your business without having to get TOO visually creative. Plus, it's easy! You can easily set up a blog in a few minutes and start sharing your unique perspective with the world. However, if you want to create a...

Finding new softwares that actually work AND don't break the bank can be... difficult. But hey, that's what we're here for, right? See our top 5 free softwares for marketers:   1. Canva But you could've guessed that, right? It's no secret that we're huge fans of...

  Video marketing is going to become more and more important as time goes on. So, why haven't you jumped on this bandwagon yet? If you need a little more convincing on why video is just THAT important, here are 4 reasons why you should get video into your...

Canva is one of the best free web-based graphic design platforms out there. They have hundreds of templates to choose from, plenty of stock photos, and fonts galore. If you decide to invest, their Pro version is only about $13 a month, which expands your library of...

Are you on LinkedIn? We bet you probably have a personal profile, but if you aren't looking for a new job, you probably haven't logged on in a while. LinkedIn is an easy social network to ignore, but you shouldn't be. It is the largest professional networking website,...