The pressure to create a steady stream of quality content is higher than ever. But the faster you move, the easier it is to stumble. Whether you’re just starting out or you’ve been hitting the same snags for a while, we hope these tips will significantly improve your content creation process.
Mistake 1: Forgetting Your Brand
You don’t want your branding to overshadow your content, but you want people to know who made it. The more consistent your branding, the more people will become familiar with it, the more they’ll expect it and look to you as a resource.
The fix: Make sure you have a well-crafted, comprehensive brand identity. Most importantly, make sure you create brand guidelines that are easy to use. This will ensure consistency across content, which is especially important if you’re using an agency or freelancers.
Mistake 2: Ignoring or Overlooking Best Practices
Sometimes you might have the basic skill to do something, but you don’t have the knowledge or experience to know what best practices will improve the viewer’s experience (or what mistakes to avoid).
The fix: Educate yourself on trends and best practices in content creation or call in a pro to make your content as effective as possible.
Mistake 3: Not Batching Content
Another day rolls around and you’re scrambling for content to post. Before you know it, your whole morning has been eaten away for this one thing. It’s such a waste of time! How can you keep this up?
The fix: BATCH YOUR CONTENT! Taking one day out of the month to batch all your content for the next month is a huge time-saver. It may feel like one full day it too much, but now instead of wasting a couple hours every time you want to post, you get it all done for a whole month in 8 hours or less!
Mistake 4: Not Having the Necessary Skills
We certainly believe in experimentation, risk taking, and an improve-as-you-go approach to content creation because we know that it’s easy to get paralyzed by perfectionism. However, there are some types of content that are costly to experiment with if you really don’t know what you’re doing (e.g., interactive design, motion graphics, video production). While it’s worthwhile to learn and expand, sometimes tackling this type of content creation can waste money, time, and resources if you hit a snag or do something incorrectly.
The fix: Bring in a pro to provide support or supplement your team’s skills where needed. Not only can they elevate your content, but the knowledge exchange can also be invaluable. That said, make sure you vet them appropriately.