When trying to sell to a customer, there are certain signals you should pay attention to. These signals may be non-verbal (body language), verbal or specific actions.

Here are some tips on signals to look out for in different situations:

Verbal signals

These are some of the things customers may say when they are ready to buy:

  • Saying yes or making significant positive noises: When they are feeling optimistic about the product, they will also be more generally positive.
  • Saying things like ‘right’ and other decision indicators: The decision to buy will leak into their language in different of ways.
  • Talking about money: In most cases they start seeking the best price for the product.
  • Asking usage questions: As they imagine themselves using it and pause at uncertainty points.
  • Asking about timescales: They want it as soon as possible so are interested in delivery, setup, learning, etc.

Body language signals

These are some of the body language signals that buyers may display when they are ready to buy:

  • Showing positivity: Smiling, nodding and other signs of feeling keen.
  • Moving forward: Including leaning in or even touching you as they seek to connect with you in a more influential way.
  • Hurrying: Talking faster or acting faster to get to ownership sooner.
  • Gazing at or touching the product: Covetously imagining ownership.

Action signals

Here are some of the actions that customers may display when they are ready to buy:

  • Reading literature detail: Repeated examination of information and pictures for confirmation.
  • Taking measurements: Checking if it will fit depending on the kind of product.
  • Playing with the product: Practicing owning it, sometimes.
  • Bringing others to view it: Seeking confirmation from others.

If your customers show any of these signs when trying to buy your product, you should be sure not to push them away by what you say or do. Rather, engage them more, pay attention and treat them like your slogan isMy Customer and I”.