One of the important goals of every business is to increase sales and ultimately increase profit. While a small business might not have the resources of a large corporation, growing businesses still utilize many of the same techniques to increase sales. No matter your budget, there are always ways to boost your sales and grow your business. So whether you’ve hit the jackpot in sales growth, growing steadily or you think you are not selling as much, we’ve compiled some tips guaranteed to help you maintain and boost sales for your business.
- Talk to Your Current Customers
Having an already existing customer base is great for your business because what you have to worry about is retaining them. Prove your business as the best choice they made. Listen to them and strive to provide only the best service to them. This way, they’ll most likely recommend you to people who may need your services and won’t think twice when you are ready to upsell.
- Go Digital
Everyone is online so why not your business? Rather than wait for customers to come to you, businesses must actively pursue opportunities for greater leads and sales by having a strong digital presence through having an interactive website, inbound marketing, paid search, social media platforms and more.
- Make Your Emails Interactive
Email is often interpreted as a one-way conversation, but it doesn’t have to be. You can make your Emails interactive simply by asking questions and requesting feedbacks. This way, you are sure to increase engagement and gain valuable customer insights at the same time. Some common ways to do this include: Uploading a valuable material for your subscribers to download, urging them to rate you on social media or just taking a simple survey or poll.
- Use Social Media to Your Advantage
With millions of small business social media accounts, it’s little wonder why social media marketing is a sought-after channel for growing leads and revenue. There is absolutely no cost associated with creating a business social media account and businesses can choose how much or how little money they want to spend on increasing their number of followers and page exposure. Small businesses also have tools available to track metrics like the number of followers, how many people viewed a post, the number of comments and more.
Additionally, don’t just view social media as a sales tool, but also as an open line of communication. Use this platform to publicize interesting information about your business, posting customer testimonials, retweeting or reposting articles of particular significance or further illustrating how your business works.
- Make Everyone on your team a Salesperson
From phone calls to emails to face-to-face meetings, every employee has the opportunity to spread your business’ message and engage in a potential sales-generating behaviour.
You can get everyone in your team motivated to sell your message by encouraging self-development, through conferences, lunch meetings, and webinars. This way, you’ll be on your way to creating an organization that’s built around increasing profits.
- Ask for Referrals
After transacting business, you can ask your satisfied customers for testimonials and then use them on your website, sales emails, newsletters and/or social media platforms. However, you have to be sure to ask permission first, before using a customer testimonial.
If you know that a client is satisfied and happy with your products, you can also ask them for the names and contact information of other small business owners who might also benefit from working with you.
By implementing these tips, you are sure to see a sizeable increase in your lead generation and ultimately, sales!