Lead Generation

What Is Lead Generation in 2020

How does lead generation work?
How do I generate leads?

These are questions that we get all the time.

Most companies understand that they need to generate more leads, but when it comes to implementing specific strategies, most don’t know where to begin.
61% of B2B marketers name lead generation as one of their biggest challenges, so it’s no surprise that there’s so much contradicting information online about the subject.
To change this, we’ve decided to take a deep dive into the subject of lead generation and its best practices in 2020, going through everything you need to know to ensure that you never run short on leads again.

But before we explore how to obtain leads in 2020, let’s start with the basics.