Search Engine Optimization, or SEO, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Okay… why should you care?

Well, organic search is most often the primary source of website traffic. If you have quality SEO, you will be highly visible on search engine results. Being shown as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

SEO also builds trust and credibility, means a better user experience, and increased engagement, traffic, and conversions. This means that with quality SEO, your revenue is going to increase.

Implementing strong SEO on your website and digital properties is always going to be beneficial to your marketing efforts.