For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales.

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.


  1. Define your social media strategy and set your goals

Creating a social media strategy from scratch may seem intimidating, but setting SMART goals keeps the process realistic and achievable. A SMART goal is specific, measurable, achievable, relevant, and timely.


  1. Identify the right platforms for your business

Every social media platform has a unique set of pros and cons – which means you can be selective with your approach.

Starting off with platforms that make the most sense for your business will help you save time and avoid becoming overwhelmed by your content calendar.


  1. Define your brand voice

Your brand voice is like your company’s personality – it’s how you speak to your audience. And it might slightly differ from platform to platform.

Consider how you would talk about your business, products, or services to a friend as you refine your brand’s tone of voice!


  1. Create and manage your social media posts

After you define your goals, choose the platforms you’ll use, and develop your brand voice, it’s time to start creating and posting content.

As a busy small business owner, a helpful way to avoid becoming overwhelmed when creating content is to practice content batching.


  1. Track and measure your social media goals

The key to a successful social media strategy for small business is consistency.

Monitoring your analytics to see how many people you’re reaching and how they’re interacting with your posts is vital to your strategy as they show you what’s working – and what isn’t.


Need help with your social strategy? Check out our social media services page, or contact us at 972-430-9220.