Google My Business (business.google.com) is a free online platform for listing business information like your address, contact information, and reviews.
When people search for your business, products, or services on Google Search or Google Maps, Google will display the information from your My Business account. This helps businesses increase visibility among local Google users.
Google My Business is a free online business listing platform that allows local businesses to add contact, product, and service information. These listings appear in Google search results and on Google Maps. To set up your own, launch an account and verify it, then add your business information and maintain it by adding posts, answering customer questions, and monitoring reviews.
When you open your account, Google will require you to verify your business and walk you through how to do it. Once you’ve verified your account, you can add business photos, descriptions, hours of operation, posts, and website URL from your dashboard.
Google My Business is best for all businesses wanting to increase exposure in Google search results. However, it is particularly helpful for local businesses wanting to ensure nearby customers find them via area-specific Google searches. Because this profile allows you to add multiple locations you server, it can also be a good option for franchises or service organizations that travel to meet customers’ needs.
Here are the types of businesses that benefit from setting up a Google My Business page:
- Local brick-and-mortar stores: Offers features for showcasing a brick-and-mortar business (including location photos, videos, and customer reviews) and showing local customers how they can contact and visit the business (via directions to the business, phone and address information, and hours of operation).
- Franchises: Allows franchise owners to set up multiple locations for their stores so that, when people within one of their store’s vicinities search for their products, brands, names, or services, the closest business location will be listed.
- Service businesses: Allows business owners to specify the areas they service by inputting states, cities, and ZIP codes. This allows them to accurately target customers who would benefit from what they offer.
Google My Business listings are available to searchers that are looking for local products or services. As such, it is best for listing businesses that target local customers conducting location-based searches and expecting to be able to visit a store location or request a service provider visit them.
Need help with your profile? Give us a shot! You can email hello@purplecowbranding.com or call 972-430-9220.
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