How to Collect User-Generated Content (UGC) with DAM


User-generated content is an affordable way to share high-quality content that generates sales for your brand and improves your trustworthiness with your audience!

So, what is user-generated content?

In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers.

In its most organic form, UGC isn’t paid for by a brand, so it’s a genuine and honest recommendation being shared by followers and fans.

Why should UGC be part of your marketing strategy?

Regardless of its form, user-generated content has a big pay off for brands and business, with some seriously impressive benefits:

  • Easy gathering and sharing of genuine reviews
  • Building a loyal fan base and community around your brand
  • Driving visitors to your site with a strong intent to purchase
  • Generating an affordable marketing stream

In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos.

Why? Because a personal recommendation is the gold-star of product marketing.

Whether you plan to host a Facebook Live, post UGC to your Instagram feed, or integrate product reviews into your shopping pages and ads — strategically using UGC in your marketing can really boost your sales and grow your online community.


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