Whether you love them or hate them, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of our websites need some fixing, and to decide whether you should be paying for those ad campaigns… but what are they?
We’re going to take an in-depth look at web cookies, and how you can use them to add value for yourself and your customers.
So… what are website cookies?
A web cookie is a tiny snippet of data that gets added to the user’s web browser when they visit a certain website. The code is stored in the user’s browser over a period of time set by its creators and changes the way the browser interacts with certain pages. Some of the ways this technology is used is:
- Saving user preferences
- Storing data
- Recording user activity
- Activating retargeting ads
Web cookies are used to deliver many types of targeted digital marketing. They store user data and behavior information, which helps advertising services target their specific audience groups according to these variables:
If you’re interested in learning more, check out this blog post: https://www.targetinternet.com/digital-marketing-guide-to-cookies/