What is a Visual Identity Guide?

One of the most essential documents any business can have is a visual identity guide, yet many don’t have one. Why are these guides so important? They ensure brand consistency throughout any collateral you make–no matter who created it. Visual identity guides contain...

Top 5 Tips You Should Know When Using Canva

Canva is one of the best free web-based graphic design platforms out there. They have hundreds of templates to choose from, plenty of stock photos, and fonts galore. If you decide to invest, their Pro version is only about $13 a month, which expands your library of...

What is personal branding?

  Personal branding is defined as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the...

4 Reasons Why Your Small Business Needs a Logo

A logo is one of the most critical tools for your business and marketing strategy. It’s not just a random picture you think looks nice. It provides your small business with its own identity and represents who your company is! Here are 4 reasons why you need a logo for...