Digital Marketing Blog

 

Writing Captions 101

Writing Captions 101

Despite it typically being an afterthought when planning content, captions carry a ton of weight for each post and can be one of the more challenging parts of content creation. But don’t let it slow you down! Here is a caption writing 101 workshop to turn anyone into...

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Who are Micro Influencers?

Who are Micro Influencers?

If you’re new to influencer marketing or interested in working with them to grow your brand, begin by first understanding the largest group of them all: micro influencers. Here’s what you need to know about micro influencers and what to consider when partnering with...

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LinkedIn Marketing for Beginners

LinkedIn Marketing for Beginners

Creating and maintaining a powerful LinkedIn profile/page will help any person or brand showcase who they really are and connect with the right audience. Many people know how to create a LinkedIn profile as that is that standard account when you sign-up, so we are...

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How to Increase Engagement on Instagram

Looking to increase engagement on Instagram? With Instagram’s newly launched features, there’s more opportunities to drive likes, comments, and re-shares than ever before. From Reels to Stories stickers, there are plenty of ways to expand your reach and encourage...

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How to do Keyword Research

If you’re reading this, you’ve probably heard over and over that keywords are really important for your business when marketing digitally. But how do you know which keywords you should be using? In comes how to do keyword research. Let’s find out how to do keyword...

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Best Practices for Posting on LinkedIn

LinkedIn is riddled with great examples of how to post, so a great way to learn the best practices is by being an active user.   Be Human One practice you’ll notice among some of the highest performing posts is that they make sure that not all their posts are...

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iPhone Photography Tips

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better....

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Promoting Authenticity on Social Media

Being authentic on social media helps you build stronger connections with your audience and makes it so much easier to create content because you can simply be yourself! There is no one else like you or your business and that’s your superpower. Here are 4 tips for...

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What is a landing page?

A critical tool for promoting your brand, landing pages have a lot of power in driving conversions. By using a landing page, you can precisely target your audience and guide them through the sales funnel.   What is a landing page? It is a standalone web page...

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How to Start a Podcast

A podcast is a great, trending way to put out more content. They are continually rising in popularity for all generations. If you’re looking to start one of your own, look no further. Now’s the time to start one, before the competition increase. But how?   Start...

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Blog Ideas for 2022

How often do you hit writer’s block when it comes to coming up with blog ideas? We’ve all been there. It’s hard to figure out how to overcome this block and start pushing out great content. We all want a certain amount of blogs per month, creative and relevant...

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Unusual Holidays in January 2022

It can be difficult to integrate relevant, industry related content into your digital marketing strategy. You don’t want to be completely off-topic, but adding in fun, new ideas for social media or your blog is enjoyable for readers and yourself! What’s the easiest...

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How to Batch Content

Content batching is a productivity technique where you create all of your captions or visual content during a set period of time. For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or...

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