Digital Marketing Blog

With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...

If you want to have amazing Instagram game, you need to know all the ins and outs of the platform. Check out these Instagram hacks to make your Instagram go from good to outstanding. 1. Monitor how much time you've spent on Instagram Keeping an eye on your social...

Social media can be a daunting project for businesses. There is plenty of potential, but also a lot of room for mistakes. There isn’t a cut and dry way to use social media, but there definitely is a wrong way. Whoever the blame falls on, there’s plenty of room for...

When is the last time you updated your head shot? Ready for an update? It's time to prepare to get your new and improved photo looking perfect! Here are 5 things you should be thinking about the next time you get your head shot taken. 1. What's your side? Learn which...

Hashtags can be confusing if you haven’t done your research. What are they? Why do we need them? Where do they go? Do I really need to incorporate them into my social media strategy?   We’re here to answer those questions.     What are hashtags? To get...

If you want to be successful in the digital marketing field, staying up to date on the latest news, trends, and best practices is vital. Great resources for staying a leader of what’s working and what’s not are the many blogs that report on the digital marketing...

If you want people to see your content and click on your blog, learning how to write the perfect blog title is key. Lucky for you, there are several best practices you can apply to your headline creation process to make the most of your blog titles. A well written...

Whether you love them or hate them, website cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of our websites need some fixing, and to decide whether you should be paying for those ad...

Visuals are extremely important for any digital marketing strategy. But, if your graphics don’t look their best, your content won’t do very well. Every platform has its own optimal sizes for visuals, so make sure you’re using the correct sizing. Trying to find the...

With TikTok-like features on the rise on other social media platforms, how can we keep them all apart? There are so many forms of content that it gets hard to keep up with the differences. So, what’s the difference between Instagram Stories and Reels?   1. Reels...

Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...

If you've been on any form of social media lately, you'd know there's a new up-and-coming social media platform called Clubhouse. This platform is BRAND NEW, hitting the app store less than a year ago. And it's already valued at over $1 billion.   So... what is...

In this age, social media is EVERYTHING. And with all the different platforms and types of content, it gets hard to keep up with what you need to be doing! If you're feeling lost and like you're in a social media rut, here are 4 ways to up your social media game....

If you haven't heard about TikTok yet, it's time to crawl out from under that rock of yours. The app has blown up globally in the past 2 years and keeps continuing to grow. There are amazing opportunities that businesses should jump on when it comes to marketing on...

  Google My Business (business.google.com) is a free online platform for listing business information like your address, contact information, and reviews.   When people search for your business, products, or services on Google Search or Google Maps, Google...