Digital Marketing Blog
Top 5 Reasons Your Website Needs Professional Video
Did you know that including video on your website can increase website traffic by as much as 157%? Or that having video on a landing page can increase conversion rates by as much as 80%? If you're not using video to market your business, you could be missing out on a...
Why Podcasting is the Next Big Thing for Your Small Business
We're going to talk about why podcasting is the next big thing for your small business. We'll go over some of the benefits of podcasting and give you some tips on how to get started. So, without further ado, let's get started! Podcasting is a great way to reach out to...
The Importance of a Well-Designed Website
As a small business owner, you know that first impressions are important. When potential customers come to your website, you want to make sure that it is well designed and inviting. A well-designed website will not only help you attract more customers, but it will...
5 Tips for Boosting Your Brand with Social Media
As a small business owner, you know that one of the keys to success is building a strong brand. And in today's digital age, one of the best ways to do that is through social media. Used effectively, social media can help you connect with your target audience, build...
How to Create Engaging Instagram Reels
If you're looking to add some excitement and variety to your Instagram feed, consider creating an Instagram Reel. Instagram Reels are short, fun videos that you can create using Instagram's built-in editing tools. You can use Reels to show off your creative side,...
4 Key Benefits of Branding for Small Business
You may be wondering if branding for small business is really worth the time and effort. After all, there are so many other things to focus on, like growing your customer base and increasing sales. But branding is actually one of the most important things you can do...
TikTok Stories: How to Use Them and What You Should Post in 2022
TikTok Stories are a great way to connect with your audience and give them a behind-the-scenes look at your brand. But how do you use them effectively? And what kind of content should you post on TikTok Stories? What are TikTok Stories? TikTok Stories are...
Reels vs TikToks: 6 Things You Should Know
Reels vs TikToks has become the ultimate question for social media marketers. Video is becoming the go-to content format for marketers due to its high engagement, inclusivity, and easy in-app editing features provided by popular social media platforms like TikTok and...
Common Content Creation Mistakes and How to Avoid Them
The pressure to create a steady stream of quality content is higher than ever. But the faster you move, the easier it is to stumble. Whether you’re just starting out or you’ve been hitting the same snags for a while, we hope these tips will significantly improve your...
5 Features of Kajabi to Scale Your Business
Kajabi is a powerful all-in-one online business platform designed for creating, marketing, and selling digital products. Kajabi gives content creators the tools they need to share their knowledge with the world and develop their online brand. Now, anyone can give the...
How Small Businesses Are Using TikTok to Compete with Bigger Brands
Are you on #smallbusinesstok? TikTok has transformed the way small businesses are promoting themselves. Popular videos that show the benefits of a certain product, unique jewelry, or handmade crafts perfect for a cool apartment can cause stores to sell out almost...
How Small Business Blogs Are Becoming a Must
A small business blog is becoming more and more essential to maintaining a strong online presence, standing out above your competition, and obtaining long-term customers. Given the benefits of business blogging and the role this strategy pays in digital marketing,...
Website Hosting 101
What is web hosting? Web hosting is how you, or your business, share your website on the internet for people to view and visit. A web hosting service or provider (a.k.a. a web host) allows you to do this. How does web hosting work? Websites are hosted on web...
Writing Captions 101
Despite it typically being an afterthought when planning content, captions carry a ton of weight for each post and can be one of the more challenging parts of content creation. But don’t let it slow you down! Here is a caption writing 101 workshop to turn anyone into...
Who are Micro Influencers?
If you’re new to influencer marketing or interested in working with them to grow your brand, begin by first understanding the largest group of them all: micro influencers. Here’s what you need to know about micro influencers and what to consider when partnering with...
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