Digital Marketing Blog

55% of consumers learn about new brands on social Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV ads. On social media, ads and brand content live in or next to a...

Ensuring your brand is putting out high-quality content is the goal of any marketer, but the pressure to consistently create new, original content can be a stressful journey. The need for brands and social media managers to produce relevant and timely content is at an...

Did you know that using content to build your business is just as important as using a digital marketing strategy? But what is the real difference between the two? Which strategies should your business be using and where should you start? We have all the answers to...

If you need a quick way to give your website an assessment, look no further. If your website doesn’t have these 12 things on the homepage, you should definitely think about getting a refresh.     Headline Within 3 seconds, a website needs to tell visitors...

With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...

If you want to have amazing Instagram game, you need to know all the ins and outs of the platform. Check out these Instagram hacks to make your Instagram go from good to outstanding. 1. Monitor how much time you've spent on Instagram Keeping an eye on your social...

Social media can be a daunting project for businesses. There is plenty of potential, but also a lot of room for mistakes. There isn’t a cut and dry way to use social media, but there definitely is a wrong way. Whoever the blame falls on, there’s plenty of room for...

When is the last time you updated your head shot? Ready for an update? It's time to prepare to get your new and improved photo looking perfect! Here are 5 things you should be thinking about the next time you get your head shot taken. 1. What's your side? Learn which...

Hashtags can be confusing if you haven’t done your research. What are they? Why do we need them? Where do they go? Do I really need to incorporate them into my social media strategy?   We’re here to answer those questions.     What are hashtags? To get...

If you want to be successful in the digital marketing field, staying up to date on the latest news, trends, and best practices is vital. Great resources for staying a leader of what’s working and what’s not are the many blogs that report on the digital marketing...

If you want people to see your content and click on your blog, learning how to write the perfect blog title is key. Lucky for you, there are several best practices you can apply to your headline creation process to make the most of your blog titles. A well written...

Whether you love them or hate them, website cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of our websites need some fixing, and to decide whether you should be paying for those ad...

Visuals are extremely important for any digital marketing strategy. But, if your graphics don’t look their best, your content won’t do very well. Every platform has its own optimal sizes for visuals, so make sure you’re using the correct sizing. Trying to find the...

With TikTok-like features on the rise on other social media platforms, how can we keep them all apart? There are so many forms of content that it gets hard to keep up with the differences. So, what’s the difference between Instagram Stories and Reels?   1. Reels...

Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...