Digital Marketing Blog

 

Ideal Social Media Post Lengths

Crafting the perfect Tweet, optimizing your Instagram posts or brainstorming copy for Facebook ads may all seem like totally different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know...

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Social Media Platforms for Your Business

It feels like there are constantly new social media platforms popping up that you should sign up for. Should you join TikTok? Clubhouse? Is Twitter Spaces worth your time? It feels like we need to be on all platforms to make sure we’re present everywhere, but is the...

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Social Media Strategy for Small Businesses

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged...

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Guide to User-Generated Content

  User-generated content is an affordable way to share high-quality content that generates sales for your brand and improves your trustworthiness with your audience! So, what is user-generated content? In a nutshell, user-generated content is any type of content...

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How to Run Your Own Instagram Audit

Whether you’ve been running your brand’s Instagram for a few months or several years, running an Instagram audit for your brand or business is never a bad idea. But what’s the best way to do this? Below, we’ll go into what an Instagram audit is, and a few tips on...

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Ways to Streamline Your Workflow

Finding ways to streamline your workflow as someone working in social media can be a huge advantage! With the right methods and tools, you can reduce stress and increase efficiency, even while managing multiple profiles.   Here are three ways to streamline your...

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SEO Tips for Video Marketing

Search engine optimization is absolutely critical for B2B website design and content marketing. But what about videos and video marketing? If you want people to see and watch your videos, then yes, SEO is essential for your videos as well.   We’re going to take a...

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How to Build the Perfect LinkedIn Page

With a rapidly growing user base of 774 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a great place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook for generating...

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What is a Visual Identity Guide?

One of the most essential documents any business can have is a visual identity guide, yet many don’t have one. Why are these guides so important? They ensure brand consistency throughout any collateral you make–no matter who created it. Visual identity guides contain...

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Tips to Create Great Content on the Fly

Ensuring your brand is putting out high-quality content is the goal of any marketer, but the pressure to consistently create new, original content can be a stressful journey. The need for brands and social media managers to produce relevant and timely content is at an...

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Content Marketing vs. Digital Marketing

Did you know that using content to build your business is just as important as using a digital marketing strategy? But what is the real difference between the two? Which strategies should your business be using and where should you start? We have all the answers to...

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