Digital Marketing Blog
Social Listening: What is it and why should you be using it?
Social listening is a way to track, analyze and manage conversations about your brand on social media. It works by tracking mentions and conversations related to your brand, products, and competitors on all relevant social media platforms. Once collected, this data...
Promoting Authenticity on Social Media
Being authentic on social media helps you build stronger connections with your audience and makes it so much easier to create content because you can simply be yourself! There is no one else like you or your business and that’s your superpower. Here are 4 tips for...
What is a landing page?
A critical tool for promoting your brand, landing pages have a lot of power in driving conversions. By using a landing page, you can precisely target your audience and guide them through the sales funnel. What is a landing page? It is a standalone web page...
How to Start a Podcast
A podcast is a great, trending way to put out more content. They are continually rising in popularity for all generations. If you’re looking to start one of your own, look no further. Now’s the time to start one, before the competition increase. But how? Start...
Blog Ideas for 2022
How often do you hit writer’s block when it comes to coming up with blog ideas? We’ve all been there. It’s hard to figure out how to overcome this block and start pushing out great content. We all want a certain amount of blogs per month, creative and relevant...
Unusual Holidays in January 2022
It can be difficult to integrate relevant, industry related content into your digital marketing strategy. You don’t want to be completely off-topic, but adding in fun, new ideas for social media or your blog is enjoyable for readers and yourself! What’s the easiest...
How to Batch Content
Content batching is a productivity technique where you create all of your captions or visual content during a set period of time. For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or...
What are Twitter Super Follows?
Whatever you’re tweeting about, Twitter is a place for conversations. Because the platform is full of creators, Twitter wanted to support them so that it continues to be a place for people to connect authentically. This year, they have introduced features to support...
New Features on Instagram
Instagram has been on a roll with exciting new updates for their users! If you haven’t gotten access to these new features on Instagram yet, don’t worry, because they will be rolled out to everyone soon. LINKS IN STORIES Instagram has now made links in Stories...
Email Marketing Glossary: 44 Terms to Know
Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up...
Types of Social Media Content to Grow Your Business
Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. In this article, we’ll walk through the most...
Ideal Social Media Post Lengths
Crafting the perfect Tweet, optimizing your Instagram posts or brainstorming copy for Facebook ads may all seem like totally different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know...
Social Media Platforms for Your Business
It feels like there are constantly new social media platforms popping up that you should sign up for. Should you join TikTok? Clubhouse? Is Twitter Spaces worth your time? It feels like we need to be on all platforms to make sure we’re present everywhere, but is the...
Social Media Strategy for Small Businesses
For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged...
Guide to User-Generated Content
User-generated content is an affordable way to share high-quality content that generates sales for your brand and improves your trustworthiness with your audience! So, what is user-generated content? In a nutshell, user-generated content is any type of content...
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