Digital Marketing Blog

Whether you’ve been running your brand’s Instagram for a few months or several years, running an Instagram audit for your brand or business is never a bad idea. But what’s the best way to do this? Below, we’ll go into what an Instagram audit is, and a few tips on...

Finding ways to streamline your workflow as someone working in social media can be a huge advantage! With the right methods and tools, you can reduce stress and increase efficiency, even while managing multiple profiles.   Here are three ways to streamline your...

Search engine optimization is absolutely critical for B2B website design and content marketing. But what about videos and video marketing? If you want people to see and watch your videos, then yes, SEO is essential for your videos as well.   We’re going to take a...

With a rapidly growing user base of 774 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a great place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook for generating...

One of the most essential documents any business can have is a visual identity guide, yet many don’t have one. Why are these guides so important? They ensure brand consistency throughout any collateral you make–no matter who created it. Visual identity guides contain...

There’s nothing cooler than when your favorite brand interacts with you only social media. We love the brands that give those moments to their followers! Social media engagement seems like the perfect strategy. Shouldn’t everyone be doing it? But it definitely comes...

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers.   Control who can see your connections...

55% of consumers learn about new brands on social Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV ads. On social media, ads and brand content live in or next to a...

Ensuring your brand is putting out high-quality content is the goal of any marketer, but the pressure to consistently create new, original content can be a stressful journey. The need for brands and social media managers to produce relevant and timely content is at an...

Did you know that using content to build your business is just as important as using a digital marketing strategy? But what is the real difference between the two? Which strategies should your business be using and where should you start? We have all the answers to...

If you need a quick way to give your website an assessment, look no further. If your website doesn’t have these 12 things on the homepage, you should definitely think about getting a refresh.     Headline Within 3 seconds, a website needs to tell visitors...

With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...

If you want to have amazing Instagram game, you need to know all the ins and outs of the platform. Check out these Instagram hacks to make your Instagram go from good to outstanding. 1. Monitor how much time you've spent on Instagram Keeping an eye on your social...

Social media can be a daunting project for businesses. There is plenty of potential, but also a lot of room for mistakes. There isn’t a cut and dry way to use social media, but there definitely is a wrong way. Whoever the blame falls on, there’s plenty of room for...

When is the last time you updated your head shot? Ready for an update? It's time to prepare to get your new and improved photo looking perfect! Here are 5 things you should be thinking about the next time you get your head shot taken. 1. What's your side? Learn which...