Digital Marketing Blog

 

Tips to Create Great Content on the Fly

Ensuring your brand is putting out high-quality content is the goal of any marketer, but the pressure to consistently create new, original content can be a stressful journey. The need for brands and social media managers to produce relevant and timely content is at an...

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Content Marketing vs. Digital Marketing

Did you know that using content to build your business is just as important as using a digital marketing strategy? But what is the real difference between the two? Which strategies should your business be using and where should you start? We have all the answers to...

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3 Ways to Improve Your LinkedIn Marketing

With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...

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5 Instagram Hacks Every SMM Should Know

If you want to have amazing Instagram game, you need to know all the ins and outs of the platform. Check out these Instagram hacks to make your Instagram go from good to outstanding. 1. Monitor how much time you've spent on Instagram Keeping an eye on your social...

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Social Media: What NOT to Do

Social media can be a daunting project for businesses. There is plenty of potential, but also a lot of room for mistakes. There isn’t a cut and dry way to use social media, but there definitely is a wrong way. Whoever the blame falls on, there’s plenty of room for...

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Head Shot 101: How to Look Your Best

When is the last time you updated your head shot? Ready for an update? It's time to prepare to get your new and improved photo looking perfect! Here are 5 things you should be thinking about the next time you get your head shot taken. 1. What's your side? Learn which...

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Hashtags: What’s the Deal?

Hashtags can be confusing if you haven’t done your research. What are they? Why do we need them? Where do they go? Do I really need to incorporate them into my social media strategy?   We’re here to answer those questions.     What are hashtags? To get...

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Blog Title: Important or no?

If you want people to see your content and click on your blog, learning how to write the perfect blog title is key. Lucky for you, there are several best practices you can apply to your headline creation process to make the most of your blog titles. A well written...

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What are website cookies?

Whether you love them or hate them, website cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of our websites need some fixing, and to decide whether you should be paying for those ad...

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Social Media Image Sizes: The Ultimate Guide

Visuals are extremely important for any digital marketing strategy. But, if your graphics don’t look their best, your content won’t do very well. Every platform has its own optimal sizes for visuals, so make sure you’re using the correct sizing. Trying to find the...

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Instagram Stories vs. Reels

With TikTok-like features on the rise on other social media platforms, how can we keep them all apart? There are so many forms of content that it gets hard to keep up with the differences. So, what’s the difference between Instagram Stories and Reels?   1. Reels...

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How To: Repurposing Content

Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...

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