Digital Marketing Blog
What are Twitter Super Follows?
Whatever you’re tweeting about, Twitter is a place for conversations. Because the platform is full of creators, Twitter wanted to support them so that it continues to be a place for people to connect authentically. This year, they have introduced features to support...
New Features on Instagram
Instagram has been on a roll with exciting new updates for their users! If you haven’t gotten access to these new features on Instagram yet, don’t worry, because they will be rolled out to everyone soon. LINKS IN STORIES Instagram has now made links in Stories...
Email Marketing Glossary: 44 Terms to Know
Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up...
Types of Social Media Content to Grow Your Business
Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. In this article, we’ll walk through the most...
Ideal Social Media Post Lengths
Crafting the perfect Tweet, optimizing your Instagram posts or brainstorming copy for Facebook ads may all seem like totally different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know...
Social Media Platforms for Your Business
It feels like there are constantly new social media platforms popping up that you should sign up for. Should you join TikTok? Clubhouse? Is Twitter Spaces worth your time? It feels like we need to be on all platforms to make sure we’re present everywhere, but is the...
Social Media Strategy for Small Businesses
For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged...
Guide to User-Generated Content
User-generated content is an affordable way to share high-quality content that generates sales for your brand and improves your trustworthiness with your audience! So, what is user-generated content? In a nutshell, user-generated content is any type of content...
How to Run Your Own Instagram Audit
Whether you’ve been running your brand’s Instagram for a few months or several years, running an Instagram audit for your brand or business is never a bad idea. But what’s the best way to do this? Below, we’ll go into what an Instagram audit is, and a few tips on...
Ways to Streamline Your Workflow
Finding ways to streamline your workflow as someone working in social media can be a huge advantage! With the right methods and tools, you can reduce stress and increase efficiency, even while managing multiple profiles. Here are three ways to streamline your...
SEO Tips for Video Marketing
Search engine optimization is absolutely critical for B2B website design and content marketing. But what about videos and video marketing? If you want people to see and watch your videos, then yes, SEO is essential for your videos as well. We’re going to take a...
How to Build the Perfect LinkedIn Page
With a rapidly growing user base of 774 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a great place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook for generating...
What is a Visual Identity Guide?
One of the most essential documents any business can have is a visual identity guide, yet many don’t have one. Why are these guides so important? They ensure brand consistency throughout any collateral you make–no matter who created it. Visual identity guides contain...
The Benefits of Killer Engagement on Social Media
There’s nothing cooler than when your favorite brand interacts with you only social media. We love the brands that give those moments to their followers! Social media engagement seems like the perfect strategy. Shouldn’t everyone be doing it? But it definitely comes...
4 Powerful LinkedIn Features You Didn’t Know About
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Control who can see your connections...
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