In today’s online-driven market, having an attractive and well-functioning website is essential for any small business. The right website design can help you stand out from the competition, attract more customers, and increase sales.

Here are seven tips to help your small business create a website design that will make your brand shine. 

Keep It Simple

Don’t overwhelm your visitors with too much information or flashy effects. Focus on creating a simple layout that is easy to navigate. Keep in mind that people don’t have a lot of time to spend searching for what they need – if they get lost or confused, they are likely to leave your site quickly. 


Include Relevant Content

You want search engines like Google and Bing to understand what your website is about so it can rank higher in search engine results pages (SERPs). Make sure you include relevant content that reflects the products or services you offer as well as content related keywords and phrases so search engines can easily find and index your website.  Also, keep in mind that content should be concise and easy-to-read; no one wants to read long blocks of text when they visit a website! 


Make It Mobile Friendly

More people than ever are using their phones for online activities such as shopping, researching products/services, etc., so it’s important that your website looks good on mobile devices too! Responsive web design ensures that all screens are optimized for viewing regardless of device size – this means you won’t lose potential customers just because they can’t access certain parts of your site on their phone or tablet! 


Utilize Videos

Video content can be an effective way to engage visitors and give them an inside look at what you do or offer at your small business in an entertaining way while still providing valuable information about the company itself! 


Incorporate Social Media

Integrating social media into your website helps build customer relationships while also driving traffic back to the main site by providing another way for customers to find out about promotions, new products/services, etc. Plus, it also serves as another platform where users can interact with each other (and potentially share posts related to your brand!). 


Monitor Performance & Analytics

Finally, regular monitoring of analytics helps determine how well the site is performing in terms of attracting visitors, retaining them onsite, conversions (i.e purchases), etc. Analyzing these metrics over time allows businesses to identify any areas needing improvement and make changes accordingly – helping optimize overall performance! 


Your small business’ success relies heavily on having an effective website design strategy in place – one that meets both user expectations and provides the necessary features needed for conversions (i.e sales!). By following these seven tips we discussed here today, you’ll be able position yourself ahead of the competition by offering an exceptional online experience for current & prospective customers alike! So go ahead – put these website design tips into practice today & watch as more leads & sales come rolling in soon after! Let the experts handle it – call Purple Cow Branding at 972-430-9220 today!