Using video on websites have become an integral part of the online experience. Studies show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. That’s why companies are increasingly turning to video content to tell their story and engage with their customers. In this blog post, we’ll explore using video on websites to supercharge it and get more out of your digital marketing efforts.


Using Video on Websites to Supercharge It:

The Benefits of Video Content

Video content has several advantages over text-based content. First, videos are more engaging and entertaining than simple text, which helps keep viewers on your site for longer periods of time and encourages them to explore other pages. Also, videos can help you stand out from the competition by creating a unique visual identity for your website. Finally, videos are easier to share than text, which means that your message can reach wider audiences quickly and easily. Videos have tremendous potential to reach out to expansive audiences faster than text ever could.

Whether it’s through a cross-platform streaming services, dedicated mobile applications or social media website shares, it’s never been easier to share your message with a broader public. It is no wonder then why so many people are casting their vote in favor of free of cost video content over text sorting. By offering viewers a richer, more interactive experience, videos present less roadblocks for the nascent broadcaster, ultimately giving you the advantage of a larger variety of methods for productive diffusion or awareness into the collective consciousness.


Creating Quality Video Content

Now that we’ve covered some of the benefits of using video on your website, let’s look at how you can create quality video content that will help boost traffic and engagement levels on your website. The best way to do this is to focus on creating high-quality videos that accurately represent your company’s brand and values, while still providing valuable information or entertainment value for viewers. You should also consider using professional equipment and software when shooting or editing the videos so that they look polished and professional.

If you don’t have access to professional equipment, check out what we have to offer! Purple Cow Branding offers a wide variety of equipment and video production services to anyone looking to improve their website.


Using Video on Websites

Once you have created quality video content, it’s time to add them to your website! Adding videos to your webpages offers a great opportunity to expand your user engagement. Directly embedding YouTube or Vimeo links into the page is a great way to go, and you can use creative elements like thumbnails to further draw in viewers. You can also add a link within your navigational bar or sidebar which visitors can click through to access videos. This allows users to easily seek them out and watch them at their leisure. Pairing navigation of video content with additional means contributes directly into users’ experiences when navigating around the website itself.

Additionally, many websites now use animated GIFs as featured images which can be used as an eye-catching introduction before visitors view the full-length video.


In conclusion, using videos as part of your digital marketing strategy is an excellent way to engage with visitors on your website and keep them coming back for more. From creating quality content that accurately represents your brand values, adding videos strategically throughout various parts of the page (such as featured images or embedded links), implementing professional equipment/software during production – there are many different ways you can use video content in order to supercharge your website performance and make sure you stand out from the crowd! As a small business owner looking for ways to maximize their marketing efforts online – using video on websites is certainly worth considering!