Search engine optimization is absolutely critical for B2B website design and content marketing. But what about videos and video marketing? If you want people to see and watch your videos, then yes, SEO is essential for your videos as well. We’re going to take a...
With a rapidly growing user base of 774 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a great place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook for generating...
One of the most essential documents any business can have is a visual identity guide, yet many don’t have one. Why are these guides so important? They ensure brand consistency throughout any collateral you make–no matter who created it. Visual identity guides contain...
There’s nothing cooler than when your favorite brand interacts with you only social media. We love the brands that give those moments to their followers! Social media engagement seems like the perfect strategy. Shouldn’t everyone be doing it? But it definitely comes...
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Control who can see your connections...