Search engine optimization is absolutely critical for B2B website design and content marketing. But what about videos and video marketing? If you want people to see and watch your videos, then yes, SEO is essential for your videos as well.


We’re going to take a look at 3 essential steps you must take to optimize your video for search – whether it’s universal search results, video search results, or search on a video platform, like YouTube.


  1. Use keywords in your title (but make it interesting)

When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization. The takeaway here is to include relevant keywords in your video title, but to make sure it’s still interesting.

  1. Include keywords in the video description

This may sound like common sense, but it is a commonly overlooked portion of a video upload. The video description is your opportunity to sprinkle in more relevant keywords that a person may be using to search for videos like yours. The description should also give more information about what is covered in the video. While a person may not read the description before watching the video, search engines will consider it when trying to match videos to search queries.

  1. Create an interesting thumbnail and closing slide

SEO is somewhat of a popularity contest. The search results that get more clicks and engagement are typically shown more often. For this reason, it’s absolutely essential that you or your designer creates an interesting thumbnail with a title for your video. Not only will the title show up in search results, it tells the viewer what your video is about!

A closing slide should also be created for every video. Why? Because if you don’t create one, the video platform will just layer in other unrelated videos at the end of your video and the viewer won’t remember who you are, what your brand offers, or your B2B website.