Measuring the success of your digital marketing campaign is essential to determine its effectiveness and ensure that it is generating the desired results. But with so many metrics and tools available, it can be overwhelming to know where to start. In this post, we'll...
If you’re reading this, you’ve probably heard over and over that keywords are really important for your business when marketing digitally. But how do you know which keywords you should be using? In comes how to do keyword research. Let’s find out how to do keyword...
Finding ways to streamline your workflow as someone working in social media can be a huge advantage! With the right methods and tools, you can reduce stress and increase efficiency, even while managing multiple profiles. Here are three ways to streamline your...
55% of consumers learn about new brands on social Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV ads. On social media, ads and brand content live in or next to a...
Ensuring your brand is putting out high-quality content is the goal of any marketer, but the pressure to consistently create new, original content can be a stressful journey. The need for brands and social media managers to produce relevant and timely content is at an...
Did you know that using content to build your business is just as important as using a digital marketing strategy? But what is the real difference between the two? Which strategies should your business be using and where should you start? We have all the answers to...
With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...
If you want to be successful in the digital marketing field, staying up to date on the latest news, trends, and best practices is vital. Great resources for staying a leader of what’s working and what’s not are the many blogs that report on the digital marketing...
If you want people to see your content and click on your blog, learning how to write the perfect blog title is key. Lucky for you, there are several best practices you can apply to your headline creation process to make the most of your blog titles. A well written...
Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...
Google My Business (business.google.com) is a free online platform for listing business information like your address, contact information, and reviews. When people search for your business, products, or services on Google Search or Google Maps, Google...
Blogging is a classic way to create content for your business without having to get TOO visually creative. Plus, it's easy! You can easily set up a blog in a few minutes and start sharing your unique perspective with the world. However, if you want to create a...
Finding new softwares that actually work AND don't break the bank can be... difficult. But hey, that's what we're here for, right? See our top 5 free softwares for marketers: 1. Canva But you could've guessed that, right? It's no secret that we're huge fans of...
Video marketing is going to become more and more important as time goes on. So, why haven't you jumped on this bandwagon yet? If you need a little more convincing on why video is just THAT important, here are 4 reasons why you should get video into your...
Being a small business usually means you have a limited budget with a not-so-big team at your disposal. It’s important to know the resources available that can make your life easier and beef up your marketing strategies. Take a look at our latest roundup of the 5...