If you’re reading this, you’ve probably heard over and over that keywords are really important for your business when marketing digitally. But how do you know which keywords you should be using? In comes how to do keyword research.
Let’s find out how to do keyword research not just for SEO but also for social media posts, blogs, and more.
Make a list of relevant topics
The process starts with a rough list of topics that are relevant to your business. What comes to mind when you think about your business or industry?
For example, our topics as a digital marketing agency include things like:
- Website design
- Social media marketing
- Video production
Keep in mind that these are NOT keywords but broad topics that will help you narrow down on more specific keywords later.
Get keyword suggestions from Google
Now build a keyword list by typing those topics into Google and listing down the suggestions.
Discover related searches
You can further find more keywords to add to this list under the “Related Searches” section at the bottom of the page.
Filter your keyword list
While you some idea that these keywords are popular and relevant, you have no quantitative data proving that. So now you need to narrow down your list to find keywords that are going to deliver results.
Using a keyword research tool will provide you with search volumes and traffic estimates for each of them. You’ll be able to get an estimate of how many clicks and impressions you can get for each search term.
Some tools you can use:
As you can see, keyword research isn’t just for SEO. It can help other aspects of your marketing efforts like social media, content marketing, and more! Make the most out of these basic keyword research tips and keyword research tools to build a more effective keyword strategy.