Even in the best of times, marketing can be a challenge for small businesses. But these days, with so much uncertainty in the air, it’s more important than ever to make sure your marketing efforts are on point. The good news is, there are plenty of great tools out there that can help you get the job done—and we’ve got five of the very best right here.
From email marketing to social media management, these five marketing tools will help you streamline your marketing efforts and make the most of your budget. So read on, and see which ones are a good fit for your business.
MailerLite – Email Marketing
Offering a wide range of features and integrations at prices that are affordable for small businesses, MailerLite makes it easy to create professional-looking emails that get results. Plus, their drag-and-drop email builder makes creating beautiful emails a breeze, even if you don’t have any design experience.
Hootsuite – Social Media Management
If you’re like most small businesses, you’re probably using more than one social media platform to reach your customers. And if you’re trying to manage all those accounts on your own, chances are things are starting to slip through the cracks. Enter Hootsuite. With Hootsuite, you can manage all your social media accounts in one place—which means no more missed deadlines or forgotten posts. And their comprehensive suite of features means you can do everything from scheduling posts in advance to analyzing your social media analytics and Insights.
Canva – Graphic Design
A picture is worth a thousand words—and when it comes to marketing, that couldn’t be truer. That’s where Canva comes in. With Canva, anyone can create stunning visuals for their website, social media accounts, and marketing materials—no design experience required. Just choose from their library of templates and illustrations and start creating high-quality visuals that will grab attention and get results.
BuzzSumo – Content Research & Analysis
Creating great content is only half the battle—you also need to make sure people are reading it! That’s where BuzzSumo comes in handy. With BuzzSumo’s content research and analysis tools, you can see which pieces of content are performing well and identify any gaps in your content strategy. Plus, their influencer identification tools will help you connect with influencers in your industry who can help promote your content to an even wider audience.
Google Analytics – Website Tracking & Analysis
No list of marketing tools would be complete without Google Analytics—after all, what good is all that traffic if you don’t know where it’s coming from? Google Analytics lets you track your website traffic (including things like unique visitors and bounce rate), identify which channels are driving the most traffic to your site, and see how users interact with your website once they land on it. Plus, it’s free to use—which makes it a great tool for small businesses on a tight budget.
These five marketing tools will help streamline your marketing efforts and make the most of your budget—so pick the ones that are right for your business and get started today!