You know you need to be on social media, but where do you start? It can be daunting to try and figure out how to use social media for small business when you're not even sure what all the different platforms are. And once you've picked a platform, how do you make sure...
Whether you're a solopreneur or small business owner, personal branding is essential to your success. Your personal brand is what sets you apart from your competition and allows you to build trust and credibility with your target audience. Unfortunately, many people...
In the business world, your brand is everything. It's what sets you apart from your competitors and helps you build trust with your target audience. But what exactly is a brand? And what's the difference between personal branding and company branding? Keep reading to...
Email marketing is a powerful tool that every small business should be utilizing. But with so many different types of emails that can be sent, it can be difficult to know where to start. In this blog post, we'll break down three different types that every small...
Even in the best of times, marketing can be a challenge for small businesses. But these days, with so much uncertainty in the air, it's more important than ever to make sure your marketing efforts are on point. The good news is, there are plenty of great tools out...
In business, we often get so caught up in the day-to-day that we forget to step back and look at the big picture. When was the last time you sat down and took a good, hard look at your marketing efforts? If it's been a while (or if you've never really had a formal...
When you’re first starting out, it can be tough to drum up business. You may not have the capital to invest in a full-scale marketing campaign, and you may not be sure where to start. The good news is that there are plenty of ways to get your name out there without...
If you're a small business owner, you know that trying to stand out online can be a big challenge. With so much competition, it's hard to know how to make your business stand out from the rest. Luckily, there are some steps you can take to make sure your small...
Did you know that including video on your website can increase website traffic by as much as 157%? Or that having video on a landing page can increase conversion rates by as much as 80%? If you're not using video to market your business, you could be missing out on a...
As a small business owner, you know that one of the keys to success is building a strong brand. And in today's digital age, one of the best ways to do that is through social media. Used effectively, social media can help you connect with your target audience, build...
The pressure to create a steady stream of quality content is higher than ever. But the faster you move, the easier it is to stumble. Whether you’re just starting out or you’ve been hitting the same snags for a while, we hope these tips will significantly improve your...
Kajabi is a powerful all-in-one online business platform designed for creating, marketing, and selling digital products. Kajabi gives content creators the tools they need to share their knowledge with the world and develop their online brand. Now, anyone can give the...
What is web hosting? Web hosting is how you, or your business, share your website on the internet for people to view and visit. A web hosting service or provider (a.k.a. a web host) allows you to do this. How does web hosting work? Websites are hosted on web...
Despite it typically being an afterthought when planning content, captions carry a ton of weight for each post and can be one of the more challenging parts of content creation. But don’t let it slow you down! Here is a caption writing 101 workshop to turn anyone into...
If you’re new to influencer marketing or interested in working with them to grow your brand, begin by first understanding the largest group of them all: micro influencers. Here’s what you need to know about micro influencers and what to consider when partnering with...