Being authentic on social media helps you build stronger connections with your audience and makes it so much easier to create content because you can simply be yourself! There is no one else like you or your business and that’s your superpower. Here are 4 tips for creating your personal brand!
Own Your Story
We all have a unique story that inspires who we are and what we do.
If you’re a content creator, what inspired you to start sharing parts of your world on social media? Were you looking for a way to connect with like-minded people, or did you have a hobby you were eager to share?
If you’re a business owner, what is the story behind your product and how is it different than anything else that is out there? Was there a void in your industry that you wanted to fill? Or do you have a signature approach that makes your work stand out?
Your story should be the foundation of your personal brand, so figure out what your story is and share it often.
Amplify What Makes You Unique
We all possess unique traits and characteristics that make us one-of-a-kind. From the way you like to dress to your go-to coffee order to your favorite film genre, everything about you contributes to your personal brand. And sharing all of this can help you build a deeper connection with your audience because it allows them to see more of themselves in you.
Don’t limit yourself to only discussing topics related to your industry or niche on social media. Just because you own a line of beauty products doesn’t mean you should only talk about beauty on social media. Or just because you’re a social media manager doesn’t mean people don’t care about what you like to do during your free time. Think beyond the surface and start incorporating topics into your social media content that showcases what makes you a well-rounded person.
Let Your Audience in on Your Journey
As a business owner or content creator, your audience often only gets to see the results of all of your work. Pull back the curtains and start showing more of the behind-the-scenes process that goes into what you do. This can take the form of behind-the-scenes compilation videos, sharing before and after images, or even asking your audience to share their input throughout your process. Bringing your audience along for your journey is one of the purest forms of authenticity, and as a result, makes them more invested in your work overall.
Think beyond perfectly curated images and start letting your audience in to see what it takes to bring your work to life!
Embrace the Highs & Lows
t can often feel like we’re only seeing a highlight reel of other people’s lives online. But there’s a growing desire for more authenticity on social media. — A huge part of authenticity is being willing to be transparent in sharing the highs and lows of your journey as a business owner or content creator.
This doesn’t mean that you must share beyond your comfort level. But if you’ve experienced a professional challenge or setback that you’ve overcome, it can be incredibly helpful for others to hear about your experiences and how you’ve overcome them. Or, if you recently hit a major milestone, sharing it with your audience gives them hope while allowing them to celebrate with you.
Let go of the idea that you must appear perfect at all times to be viewed as a professional in your industry. It’s part of being human to experience highs and lows; and the more willing you are to share them, the more authentic your personal brand will be on social media.
Embracing authenticity is the best way to cultivate an engaged community on social media by creating content that supports the growth of your personal brand. Use these tips to start showing up more authentically on social media while building a personal brand that feels true to you.