You know you need to be on social media, but where do you start? It can be daunting to try and figure out how to use social media for small business when you’re not even sure what all the different platforms are. And once you’ve picked a platform, how do you make sure you’re using it in the right way?

Never fear! We’re here to help with a crash course in social media for small business. In this blog post, we’ll give you an overview of the different social media platforms and some tips on how to create content that will resonate with your customers. Let’s get started!

The Different Social Media Platforms

There are a lot of social media platforms out there, but which ones should you use for your small business? The answer to that question depends on a few factors, such as who your target audience is and what kind of business you have. However, there are a few platforms that are universally popular and useful for small businesses. These platforms are:


Facebook is the largest social media platform with over 2 billion monthly active users. It’s a great platform for small businesses because it allows you to create detailed ads targeting specific audiences. Facebook is also useful for building brand awareness and interacting directly with customers.


Twitter is a microblogging platform that allows users to share short posts, or “tweets.” It’s perfect for small businesses that want to share timely updates or connect with customers in real-time. Twitter is also great for monitoring conversations about your brand or industry so you can jump in and provide valuable insights when appropriate.


Instagram is a visual platform that allows users to share photos and videos. It’s perfect for businesses that have a visual product or service, such as fashion brands, restaurants, or event planners. Instagram Stories is also a great way to give customers a behind-the-scenes look at your business.


Creating Great Social Media Content

Now that you know which platforms to use, you need to start creating content! When crafting your social media posts, there are a few things you should keep in mind:

Be authentic

Customers can tell when you’re being fake, so it’s important to be genuine in your interactions. Talk like a human being, not like a corporate robot!

Be responsive

If someone takes the time to reach out to you on social media, make sure you respond in a timely manner. Ignoring your customers’ questions and concerns is a surefire way to lose their business.

Post regularly

Consistency is key when it comes to social media. If you only post occasionally, your followers will forget about you exist! Make sure you’re posting frequently enough to stay top-of-mind without bombarding your followers’ feeds.

Provide value

No one wants to follow a brand that only posts ads and promotions. Make sure the majority of your content provides value in some way—whether that’s through helpful tips and tricks, informative articles, or just funny memes (if that’s relevant to your brand).


Social media can be daunting for small businesses—there are just so many platforms and options! But by focusing on quality content and staying true to your brand voice, you’ll be well on your way to social media success. Still feeling overwhelmed? Purple Cow Branding can help! We offer comprehensive social media packages tailored specifically for small businesses. Contact us today to learn more!

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