Did you know that including video on your website can increase website traffic by as much as 157%? Or that having video on a landing page can increase conversion rates by as much as 80%? If you’re not using video to market your business, you could be missing out on a huge opportunity to reach more customers.
Here are the top 5 reasons your website needs professional video.
Increase Website Traffic
As we mentioned before, adding professional video to your website can have a big impact on the amount of traffic your site receives. Not only will more people be likely to visit your site if it has video, but they’ll also spend more time there watching the videos. And the longer someone stays on your site, the greater the chance they’ll act, whether it’s making a purchase, signing up for your newsletter, or contacting you for more information.
Improve Conversion Rates
If you want people to act after visiting your site, adding professional video is one of the best ways to encourage them to do so. As we mentioned, having video on a landing page can increase conversion rates by as much as 80%. That means if you’re not using video, you could be leaving a lot of money on the table by not converting visitors into leads or customers.
When you add video to your website, you’re also giving yourself a major SEO boost. That’s because search engines love video content and are more likely to rank it highly in their results pages. In addition, people who watch videos are also more likely to share them with others, which can help broaden your reach even further and bring even more people to your site.
Another benefit of adding video to your website is that it can help boost engagement with your visitors. People are far more likely to watch a short video than they are to read through a long block of text. And the more engaged someone is with your site, the greater the chance they’ll take action such as making a purchase or subscribing to your newsletter.
Finally, adding professional video to your website can help create trust between you and your visitors. When people can see and hear you talking about your product or service, they’ll be far more likely to believe what you’re saying and trust that you’re an authority in your industry. Creating trust is essential if you want to convert visitors into leads or customers.
These are just a few of the many benefits that come from adding professional video to your website. If you’re not using video already, now is the time to start. It’s an effective way to reach more people, engage with visitors, and build trust between you and potential customers. And when done right, it can also have a big impact on your bottom line by increasing traffic and conversion rates.