A strong Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform.

From hashtags to alt text, we’re explaining how to take an SEO mindset in your Instagram strategy.

Knowing how to use SEO to your advantage can skyrocket your visibility on Instagram.

Here are five ways to boost discoverability:


  1. Write Descriptive Captions with Keywords

Until recently, you could only search in Instagram Explore via hashtags, location tags, usernames, and profile names.

However, things have changed. You can now search using keywords.

That means writing relevant, descriptive captions using choice keywords can seriously impact your content’s discoverability.


  1. Add Keywords to Your Instagram Profile Name

If you want to grow your following and use Instagram search to your advantage, you need to optimize your Instagram profile.

If you’re hoping to rank for a specific keyword, it’s a good idea to incorporate that keyword into your name or username – since both are searchable on Instagram.


  1. Include up to 30 relevant hashtags

Using relevant, targeted hashtags on posts and stories is still one of the best ways to get discovered by new audiences on Instagram.

If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag’s results page.

Using the right hashtags can put you in front of your target audience, even if they haven’t connected with you before.


  1. Add Descriptive Alt Text to Your Instagram Posts

Instagram alt text is a feature that allows you to write custom alternative text for a richer description of your photos.

And while the feature was mainly designed to improve accessibility on the platform, it can also be used for SEO purposes.


  1. Be Consistent with Your Niche

Finally, a major visibility tactic is to be consistent with your Instagram SEO practices.

The more you follow the above best practices, the more the algorithm will learn what your account is all about.

This type of consistency teaches Instagram who you are and what you offer – which means your profile and content will be served to relevant users as they browse Instagram.


With just a few improvements, you cane easily take advantage of Instagram searches and suggested posts. Start sharing your optimized posts today!


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